How do you gain trust in a society full of distrust?
With the majority of the global population having trust in none of the big four societal institutions, how do brands gain trust with their consumers?
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Research. Debates. Latest news. Ideas. Find it all here.
Does your brand need a rebrand or a relaunch?
Revenue is dropping and customers are starting to look elsewhere. Find out whether a brand relaunch or a rebrand would be more beneficial for your company.
How does technology impact launching a new product?
Technology is starting to impact how products are launched but how can brands utilise it to make their launches more effective. Download free white paper.
Launching a brand into Europe - things to remember
Launching a new brand into Europe can be a daunting task when there are so many cultural nuances to understand. This white paper looks to help you succeed.
Baby boomer marketing research - the misunderstood generation!
Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.
$2.6 Million, 5,150km, 10 days.
Our people think big so when Craig Bailey, our ECD in Sydney, decided he wanted to raise money for Cancer Research, I braced myself. Finally, he announced to me, “I need 2 weeks off to drive...
In-Game Advertising or Advergaming? What are your best options?
The growth of video games poses a significant and lucrative opportunity for advertisers to connect with highly engaged consumers. But what are the options?
Launching a new product - launching into and out of Australia white paper.
The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.
Hothousing vs mass media - which is best for launch marketing?
Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?
Why adding festivals into your launch plan is a great opportunity.
Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?
What is a Product Launch Plan and what does it include?
You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?
Internal alignment white paper from the Launch Marketing Council.
Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.
