Activision.
Destiny 2.
Global digital launch.
60+ global digital launch campaigns since 2014.8k+ units across 25 territories in 5 years.Social content and display creative.#2 largest selling game in 2017.
We have supported every global digital launch campaign for Activision‘s Destiny since the franchise’s inception in 2014 as well as all of their campaigns for Call of Duty. During this time we have produced over 8,000 display units across 60+ campaigns in 25 territories.
Digital launch challenge.
Activision wanted to take on the global competitor landscape with the latest release of their global franchise – Destiny 2.
Digital launch solution.
Through the use of Oceanview, our proprietary tech platform, we were able to create engaging social content and digital experiences that were critical in making the title the #2 largest selling game in 2017, just behind Activision’s other giant release, Call of Duty: WWII.
Digital launch results.
- #2 largest selling game in 2017.
- 8k+ units successfully delivered across 25 territories.