Ring.
Always home.
Smart home security launch.
150 pieces of product launch campaign phase coverage.1.1k competition entries.Facebook engagement increased by 110%.
Product launch challenge.
Ring – the leading smart home security solution – wanted us to be in charge of their product launch campaign through building product advocacy and engagement amongst the 35-59 year old target audience in Australia.
Product launch solution.
‘Always home’ – a product launch campaign to highlight Ring’s unique credentials. Our PR and social launch marketing campaign included media product reviews, tech influencer engagement, interviews with Ring’s CEO for radio and online media, TV pitches, a launch social competition, and paid social.
Product launch results.
- 150+ pieces of coverage including the Today Show, The Australian, The West Australian, PC & Tech Authority, The Courier Mail, 2GB, 3AW, 2UE in Australia; National Business Review, Radio Live, TechDay, NZ Herald, The Dominion Post, GeekZone in New Zealand.
- 1.1k competition entries.
- +110% Facebook engagement.