CooperVision.
MyDay®.
Product launch events.
424 attendees across four locations.48k trade press reach.
Product launch event challenge.
Deliver a series of high profile UK product launch events for one of our longest and biggest clients, contact lens manufacturer, CooperVision, to ensure its newest lens, MyDay®, is front of mind when eye care professionals prescribe daily disposables contact lenses. The events needed to be impactful, memorable and deliver the wow factor.
Product launch event solution.
Full end-to-end event management of four events across the UK: London, Birmingham, Bristol and Leeds. Activities included venue sourcing and liaison, third-party supplier management with AV, venue dressing and branding, production of event materials and trade press liaison.
Eye-catching entertainment created drama and impact through the use of crystal ball jugglers, creation of a bespoke ice sculpture and LED pixel poi jugglers.
Product launch event results.
- 424 attendees across four locations.
- 48k trade press reach.
Product launch event testimonial.
“Just a quick note to congratulate on a fantastic MyDay launch event. Everything was perfectly well organised and the message was spot-on.”
Juan Carlos Aragon, Senior VP of Global Professional & Clinical Affairs at CooperVision
“I wanted to thoroughly congratulate you guys for an excellent event last night – the venue, format and execution were extremely good.”
Debbie Olive, VP of Marketing for Europe at CooperVision.