Fortnite
& Fornite Battle Royale.
Global digital launch.
200M+ players.5 campaigns with 300+ units.7 territories and 6 languages... And 5 trailers.Leveraging Live Stream Influencers for Success.
Digital launch challenge.
Epic Games needed an agency that could design, develop and traffic both the “Save the World” vanilla global digital launch campaign for Epic Game’s smash hit Fortnite and its sister iteration Fortnite Battle Royale across the world.
Digital launch solution.
Through using our proprietary cloud-based IP management system, we created hundreds of banners with dozens of gameplay videos and home page takeovers across several campaigns in seven different languages. Leveraging Epic Games’ partnerships with live stream influencers into the actual digital creative helped Fortnite Battle Royale become a smashing success.
Digital launch results.
- 200M+ players.
- 5 campaigns with 300+ units.
- 7 territories, 6 languages & 5 trailers. All successfully executed on day 1 of launch.